by: Amy Armitage
There are several key elements you must take care of before you can go into business as a web hosting reseller and expect to survive and prosper. In this article, we will touch on five basic steps that are required for reselling accounts that are provided by a web hosting firm. Although success for any business is based on the quality of products services, and the perseverance and diligence of owners and employees, you don't have to reinvent the wheel. And just because it is easy to list or understand these steps doesn't mean they will be easy to do well or easy to keep going.
While you are attending to these five steps, there are plenty of other things that need to be done, too. You should have a business plan, of course, and know where your operating funds are coming from until such time as your business is self-supporting. This means you will have to guess at some things until you have enough real-world experience to "fill in the blanks." Follow those who have gone before you, and make use of their experience, especially in regards to what you should not do and what are must-dos.
The first step in a host reseller venture is getting a domain name that is catchy, out of the ordinary and at least somewhat descriptive. A domain name is, in fact, your business's personal ID. Your customers will need to have access to your products and services, and a good company name will help them remember where to find you on the Internet.
Next you need to locate and set up a hosting reseller account. You could conceivably establish your own domain registration procedures, arrange for connectivity from one or more "major bandwidth" providers and fill a warehouse or two with powerful computers and racks of servers. Or you could get a reseller account from a firm that has all of those things going on already, an established supplier.
Any good reseller hosting account will offer customers the tools, often combined in a web-accessed "control panel," to manage website hosting, domains and customer accounts from a central location. That way, you can log in check billing, uptime figures, account status and everything else, all at once.
You must look professional to make customers feel safe in signing up with you as their website host. That means your own website must be designed and implemented by a professional. Try not to save money by using cookie-cutter website templates, as they tend to say, "We're cheap." One of the major benefits of using a professional designer is that you end up with a unique website, one that looks the way you want it to look and doesn't look like a copy of someone else's. One way to save money is to hire a designer simply to tweak and personalize the look of a good, flexible template, an option you should investigate if your funds are limited.
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